This event has passed. Watch the recording here.

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Join Us to Learn About Building Your Base of Trusted Messengers 

AI content, fake news, false narratives. People don’t know what to believe anymore. How are we supposed to build broad support for climate action – and bring new audiences into the climate fight – if we can’t reach them and gain their trust?

We need more trusted messengers. From Tiktok influencers to school teachers, climate organizations are finding success by engaging fresh voices as trusted ambassadors in the climate movement. 

Join Generation180 and Climate Advocacy Lab for a one-hour virtual event – “Trusted Messengers: Growing your network of climate advocates” – to learn how organizations are mainstreaming clean energy and changing the narrative by tapping the power of local leaders and creatives. 

Panel of influencers and climate groups:

Sarah Lazarovic, Rewiring America
Sarah Lazarovic is a senior advisor at Rewiring America. A writer, creative director, and marketing strategist, she previously led marketing at Clean Prosperity, where she boosted public support for carbon pricing and stronger climate policy. In 2021, she launched Talk Climate to Me, a free climate education program that has trained thousands of women across North America. Formerly creative director at branding agency Pilot, she worked with clients like the David Suzuki Foundation and the Toronto Public Library. Her climate comics and charts are shared worldwide, and she has created award-winning films for Canada’s National Film Board.

Esteban Gast, Generation180
Esteban Gast is an award-winning comedian and educator based in Los Angeles. After teaching creativity at the University of Illinois at Urbana-Champaign, Esteban became President of the Kalu Yala Institute in Panama, an off-the-grid sustainable institute and study abroad program. His time in Panama was captured in the VICELAND TV show “Jungletown” and since then Esteban has worked in storytelling, comedy, and activism. For his work, Esteban was selected as a Grist50 Fixer in 2023 and chosen as one of the “Top 100 Latinos” taking action on climate change in 2024.

Kayley Hyde, Climate Power
Kayley Hyde had been working in the world of content creators for over fifteen years before joining the Climate Power team, where she aims to bring together her experience across many corners of YouTube, the wonky world of politics, and a deep love of this planet and its people. Her last three years at Climate Power have been spent working closely across the progressive movement to change the way we think about the creator economy and build digital power to raise the alarm on the climate crisis. As someone with a Very Online career, she tries to spend most of her free time in her Brooklyn community garden.