Help stop America from wasting 830 million miles worth of emissions this summer.

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00:60The New Face of Energy

00:54Keep it Cool - Intro

The Story

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Keep It Cool

Keep It Cool is a simple campaign with a huge potential impact: its focus is on stopping the energy waste caused by storefront doors staying open while the A/C is running during the hot summer months.

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Our Research

This past May Generation180 commissioned a nationwide survey designed to explore attitudes about energy and energy sources, with a focus on perceptions of solar and wind energy and opinions about electric vehicles.

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