Whether you’ve been part of the Gen180 community for years or just joined recently, we’re glad you’re on board! You might have joined to get resources from the Solar for All Schools campaign, to attend an Electrify Your Ride event, to get the weekly Flip the Script newsletter in your inbox, or for a variety of other reasons.
However we first got connected, our goal is to inspire and equip you to take action on clean energy—in your home, your workplace, your community, your state, and beyond. The big idea behind all of our work is that the transition to a clean energy future is not only possible but fully underway—and you have a critical role to play in accelerating it.
As 2021 comes to a close, we wanted to offer up a visual overview of what Generation180 has been up to—and why. Some of the work you may be familiar with, and some of it might be new to you. Whether it’s our work around humorous content, illustrative or video storytelling, arts and culture, research, or resources, you might find something that piques your interest. So head over to this page and take a look!
Here’s an overview of the work we’ve been putting out into the world:
Humor is a powerful tool that has been underutilized in the climate movement to date. It can lower defenses, subtly (or not so subtly) provide new perspectives, and travels much further than facts do online. That’s why we’ve made videos, comics, and a recently launched podcast featuring comedians.
Where words, facts, and figures fail, images can often succeed. Our illustrative work spans a variety of formats, from weekly comics to long-form pieces. We’re always looking to try new techniques and formats that will surprise and engage our audience. Did you catch our long-form comic covering America’s EV love story’?
A key capability from day one, video production continues to be one of Generation180’s strong suits. With a combination of in-house expertise and best-in-class creative partners, our aim is to be imaginative, bold, responsive, and effective. In this example above, we used video storytelling to help raise up the voices of Virginians who care about clean air and clean cars.
Arts and Culture
It’s a well-known fact that politics lives downstream from culture. We take this adage to heart by partnering with artists and helping clean energy advocates integrate their priorities into their lifestyle. It’s why we co-created a children’s book about voting, sponsored the creation of a mural, and have shirts, hats, mugs, and more that you can wear and use out in the world.
Research and Analysis
Our original research, reports, and resources have helped establish Generation180’s credibility as a player in the climate and clean energy movement and an issue leader on solar schools and electric vehicles. We’ve leveraged these assets to earn media coverage, influence policymakers, and equip decision-makers with actionable information. Just last month we published the 2021 edition of our Virginia Drives Electric report.
Inspiring and equipping individuals to impact those around them is one of the fastest and most effective ways to accelerate change. This is at the heart of Generation180’s theory of change. That’s why we’ve provided these “ambassadors” with training, peer-to-peer networking, and occasions to engage with media and everyday audiences. Check out our Clean Energy School Leaders Network or our newly published EV Ambassador Library.
We hope you have a fantastic, safe, meaningful holiday season. Stay tuned for 2022 as we are scaling our work nationally and to new states including, PA, NC and more. Onward!